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BYD's export European models Han will maintain Chinese car logo

Date:2022-09-03   Author:XINDA MOTOR

 It is reported that German dealers only introduced three models of BYD Han EV, Tang EV, and BYD Yuan PLUS in the early stage. Except for the Han model, which retains the Chinese logo, the Tang EV and BYD Yuan PLUS models have been replaced with the "BYD" brand logo. . However, even if it is Han, the Chinese logo inside the vehicle is still replaced by "BYD".

In August this year, BYD announced to cooperate with Hedin Mobility, a leading European dealership group, to provide high-quality new energy vehicle products for the Swedish and German markets. In the Swedish market, as BYD's passenger car distribution and dealer partner, Hedin Mobility Group will open offline stores in multiple cities. In the German market, BYD will cooperate with Hedin Mobility Group to select a number of local high-quality distributors, covering multiple regions in Germany. The continuous deepening of the Swedish and German markets will have a strategic and far-reaching impact on BYD's European new energy business.

According to the head of BYD's European market, Hedin Mobilit Group, as one of the largest dealer groups in Europe, has high-quality localized resources and a mature dealer system. countries and regions. In terms of cooperation methods, in the Swedish market, Hedin Mobility Group will serve as BYD's passenger car distribution and dealer partner, opening offline stores in multiple cities. In the German market, BYD will cooperate with Hedin Mobility Group to select a number of local high-quality distributors, covering multiple regions in Germany.

Up to now, BYD's new energy vehicle footprint has covered more than 70 countries and regions on six continents and more than 400 overseas cities.