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Wuling joins hands with KFC to build MINI fast food truck

Date:2022-11-12   Author:XINDA MOTOR

On November 11, Wuling and KFC officially announced to create a series of themed activities of "Sunday Crazy Fighting, Surprise Dropping Ling" and started crazy welfare distribution. By co-creating the youth life circle, the two parties will explore more interesting and surprising life scenes with young people.

The MINI fast food truck jointly created by Wuling and KFC will make a cool debut. The red and white car stickers are matched with the fried chicken bucket, and the appearance is eye-catching. The mobile food truck can accommodate KFC's standard equipment through reasonable interior space setting and transformation and utilization, and integrate the personalized dining and personalized travel needs of young people to jointly open up a variety of new scenarios.

(Wuling x KFC to build a MINI fast food truck)

This strong alliance between the two parties will open up a new way of playing in the car circle and fast food circle, forming a new paradigm of cross-border cooperation with high-energy games such as linkage of stores in 60 cities across the country, exchange of themed stores, and Wuling x KFC MINI fast food trucks.

(Crazy fight on Sunday, big surprise drop)

In this "Sunday Crazy Fight, Surprise Big Drop" theme event, Wuling and KFC gave each other crazy salutes in the form of omni-channel + live broadcast - a total of 200 Hongguang MINIEVs were given away, and KFC had a crazy fight on Sunday with 200 pieces and 8 fights in 52 weeks. 0 yuan coupons, 10,000 four-piece 0 yuan coupons, and 40,000 large latte 0 yuan coupons.

Go to the store for a test drive or buy a Hongguang MINIEV, draw a blind box, and you will have a chance to win a coupon worth 7,280 yuan per KFC Sunday Crazy Fight for 52 weeks, 8 spells with 0 yuan or four coupons, and you will definitely get a large latte coupon, and there is a super There is a lottery opportunity for the koi spree gift package; if you place an order for KFC "Sunday Crazy Fight", you will have the chance to win Hongguang MINIEV. Every Sunday for four consecutive weeks starting from November 13th, Wuling will also create a joint live broadcast room with KFC, and join hands with heavy favorite fans.

(Wuling x KFC distributes crazy benefits)

At the same time, Wuling and KFC will also be linked to 60 cities across the country, Hongguang MINIEV will be airborne in KFC stores, through the Internet celebrity IP + immersive experience, happy party, with theme activities, flash cards, fun test drives and other colorful form, unlock new consumption scenarios and new links, and provide users with super fan benefits.

(Wuling x KFC in 60 cities nationwide)

(Theme store exchange)

This time, the two national brand star hot stores will also innovate to create identity exchange theme stores in the near future. Wuling LING HOUSE will be transformed into a "KFC store" for a special appearance, and KFC store will be transformed into a "Wuling store". Dining methods and novel dining spaces bring users an immersive scene experience.