foreword

　　In 1895, the German Fein company developed the world's first electric tool, the DC electric drill, which started the era of human use of electric tools. Over the past 100 years, power tools have developed from less to more, from primary to advanced, and have now formed three major product series: industrial, maintenance, and household, with hundreds of varieties and thousands of specifications, with an annual output of more than 8 million units. , become an indispensable tool for human labor.

　　Top 10 world-renowned power tool brands

　　Bosch BOSCH, Germany

　　When it comes to power tools, there is no doubt that the number one brand in the world is the German Bosch Group. Bosch Power Tools was founded in Germany in 1886. It is a subsidiary of the Bosch Group and is a leading manufacturer of power tools in the world. It is highly sought after for maintaining high standards of product quality, technological innovation and after-sales service. Bosch Power Tools is a world-renowned manufacturer of power tools and accessories, and its products have always maintained high standards in terms of quality, technological innovation and after-sales service. Now, the products of Bosch power tools mainly include 4 categories: hand-held power tools, desktop power tools, measuring tools and power tool accessories. Its power tool brands include BOSCH blue, BOSCH green, BOSCH-T, and skill. There are BOSCH blue and BOSCH-T that can be seen in China. Skill Century is an American brand acquired by BOSCH.

　　Among them, BOSCH blue basically all kinds of power tools are great.

　　German Metabo

　　Europe is second only to the Bosch brand. In the Chinese market, the sales volume is considerable and the product quality is very good.

　　Metabo Power Tools Co., Ltd., founded in Germany in 1924, is a well-known power tool brand, focusing on portable power tool products. It is an enterprise dedicated to the development, production and sales of power tool products with German quality and standards. Metabo Power Tools Co., Ltd., as a German company with a long history specializing in the production of power tools, is headquartered in Jöttingen, Stuttgart, Germany, and is one of the world's leading manufacturers of industrial power tools. At present, Metabo Group has 24 subsidiaries and 2 manufacturing bases around the world.

　　After the era of lithium battery for power tools began, many high-end lithium battery products were developed, such as lithium battery hammers, lithium battery saber saws, etc. However, if you do this kind of thing in the Chinese market, you know the sales volume.

　　In recent years, the key self-recommended product at the exhibition is the magnetic drill, which is rarely used by ordinary people, but it is indeed a representative good thing of metabo.

　　Stanley Black & Decker

　　Stanley is the first brother in the hand tool industry. His own brand is good, and he has bought a lot of very good hand tool brands to expand his product line. At present, only sata can compete in China.

　　Stanley Black & Decker's power tool brands include black&decker, Dewalt, Stanley, and Guoqiang.

　　Stanley Black & Decker is one of the most core competitiveness, most professional and reliable manufacturers of industrial and household hand tools, power tools, auto maintenance tools, pneumatic tools and storage equipment in the tool industry in the world, and is committed to serving common customers. Provide more specialized products and services. Now, Stanley Black & Decker's products are providing integrated high-end services and support for many industrial fields, including petrochemicals, nuclear power, wind energy, high-speed railways, subways, power transmission and transformation, automobiles, and general manufacturing. Nearly 170 years of development history, Stanley Black & Decker has grown into a world-renowned, highly trusted and high-value global enterprise, and has become the world's largest manufacturer of tool products. It owns Stanley STANLEY, Rich RACING , DeWALT, BLACK&DECKER, GMT, FACOM, PROTO, VIDMAR, BOSTITCH, LaBounty, DUBUIS and many other first-line tool brands have established an unshakable leadership position in the world of tools.

Festool 　　, Germany

　　Festool is a German power tool brand headquartered in Windlingen with a revenue of 340 million euros and a total of 700 employees. It is a subsidiary of TTS Tooltechnic Systems holding company.

　　Festo is known for its system-based approach to power tools and focuses on dust removal. The company was founded in 1925 by Gottlieb Stoll and Albert Fezer as Fezer & Stoll.

　　Festo made the world's first portable chainsaw in 1927. The company name was shortened to Festo in 1933. Festo founded Festo Tooltechnic in 1993, and in 2000 the power tools division was spun off into the independent company Festool.

　　The power tools under the German TTS Group are the best brands of power tools I know.

　　The most powerful is the woodworking series, especially the dust removal system, which refreshes the concept of power tools.

　　Makita, Japan

　　Makita is one of the largest manufacturers of professional power tools in the world, headquartered in Ancheng, Aichi Prefecture, Japan. Founded in 1915, Makita has been listed in Tokyo, Nagoya, and the NASDAQ stock market in the United States, with a registered capital of 24.2 billion days. Yuan, the entire group has more than 9,000 employees. The main business includes the manufacture and sale of power tools, woodworking machinery, pneumatic tools, household and gardening machines, etc. Makita brand electric tools, relying on the rich experience in the production of motors, the heart of electric tools, accumulated by Makita with a history of more than 90 years, took the lead in adopting the world's most advanced large-scale computer for three-dimensional design, fully automatic It is famous in the world for the production of machinery and equipment and only after passing strict quality inspection and safety testing before leaving the factory. Makita brand professional power tools have the characteristics of low noise, strong power, good performance, long life, light body, sturdy and durable, easy operation and convenient repair. It is a must-have quality product for professionals or amateur DIYers. Makita has continuously improved and innovated, and has developed a total of more than 1,000 new products, which are widely sold and used in more than 190 countries and regions.

　　German overtone (Fein)

　　In 1867, Wilhelm Emil Fein founded a business manufacturing physical and electronic instruments; in 1895, his son Emil Fein invented the first hand-held electric drill. This invention laid the cornerstone of high-confidence power tools. To this day, FEIN still manufactures power tools at its production site in Germany, a traditional company in Schwaben that is highly respected in industry and crafts around the world. For more than 150 years, FEIN has been the world's leading manufacturer of power tools. This is because FEIN strictly self-discipline, only develops strong and durable power tools, and is still serious about product innovation today.

　　Japan (Hitachi) Hitachi　　

　　Hitachi (HITACHI) is a global top 500 comprehensive multinational group from Japan. In 1979, it established the first Japanese-funded enterprise office in Beijing. Hitachi Koki Co., Ltd.'s main products: power tools, cordless tools, air tools, garden tools, fuel tools, generators, air compressors, industrial vacuum cleaners and their accessories and spare parts, in Japan, China, Malaysia , Europe and other places more than 800 kinds of power tools are produced and manufactured. While providing customers with a wealth of Hitachi power tools and related products, the company also provides customers with prompt and first-class after-sales service.

　　MILWAUKEE　　

　　Mewatch is a brand under the Innovation and Technology Group. Miwatch is a manufacturer of professional lithium battery charging tools, producing durable power tools, accessories and hand tools for professional users around the world. Since its founding in 1924, Mewc tools have continued to innovate in durability and performance. Adhering to the firm commitment to users, Mewatch has always been working hard on research and development, focusing on providing innovative solutions for industrial tool users. Whether it's the red-lithium battery technology used in the M12 and M18 systems, or the versatile and durable attachments and innovative hand tools, Miwatch consistently provides users with innovative solutions that increase productivity and durability. To this end, Mewatch pays attention to close communication and cooperation with professional technicians, understands the needs of the ever-changing workplace, and explores how to provide solutions that meet different actual needs in different work scenarios, helping users achieve more efficient, Work in a smarter way. Mewatch knows that industrial users pay attention to details, think what users think, and pay attention to every small detail that has a significant impact. This user-centric approach not only provides solutions to real-world challenges on the job site, but also generates disruptive innovation momentum across all product lines.

　　Italy (BETA) Hundred Towers　　

　　Beta Utensili, founded in 1923, is a professional tool manufacturer with a number of top technologies and advanced production equipment, Beta Utensili stands for high quality. According to the ISO 9001 standard, Beta conducts rigorous testing of product workmanship to ensure that each product is of high quality that meets the standard. Beta Utensili is a worldwide company with an extensive logistics and sales network, with 8 overseas branches in France, the UK, the Netherlands, Spain, Poland, Belgium, Hungary and China and sales in more than 200 countries and regions outlets.

　　China Dayou (DEVON)　　

　　In 2007, Cherfeng established DEVON, a power tool brand focusing on the Asian market. Relying on Chervon's professional R&D and manufacturing capabilities, DEVON has launched powerful, durable, efficient and safe power tools, with advantageous product lines such as metalworking, woodworking, masonry, gardening, etc., and over 100 professional products to meet industrial-grade, Professional fields and other user requirements. In 2017, Dayou proposed the concept of "20V lithium battery sharing platform", and the 20V product series expanded to electric hammers, electric drills, wrenches, angle grinders, reciprocating saws, hair dryers and other categories. In 2020, the single product sales of 5401 star lithium battery brushless hammers will exceed 300,000 units, and the market holdings of the full range of 20V lithium battery products will exceed 1 million units. DEVON has cooperated with many well-known enterprises at home and abroad, and its products are widely used in machinery manufacturing, furniture manufacturing, stone, shipbuilding, casting, steel structure, construction, decoration and auto maintenance and other professional fields.

　　Market Analysis of Power Tools by Use Occasion

　　In 2020, the global power tool shipments will reach 490 million units, driving the demand for lithium-ion batteries to 2.02 billion units. Therefore, although power tools belong to a niche industry segment, the demand still looks incredible.

　　According to the domestic classification method, power tools can be divided into two categories according to their use occasions: industrial power tools and household power tools. According to data from Grandview Research, industrial power tools accounted for 63% in 2019, and household power tools accounted for 37%.

　　In 2019, the sales revenue of industrial power tools in my country reached 84.7 billion yuan, a year-on-year growth rate of 10%. Foresight According to the trend and development status of the sales revenue of industrial power tools in recent years, it is predicted that the sales revenue of industrial power tools in my country will reach about 85.9 billion yuan in 2020.

　　According to the trend and development status of the sales revenue of industrial power tools in recent years, it is predicted that the sales revenue of industrial power tools in China will reach about 122.3 billion yuan in 2025.

　　In recent years, due to the rapid development of the real estate industry, a large number of old houses have appeared, thus creating many market opportunities, such as the renovation of houses. The increasing average model and age of motor vehicles and the rising proportion of motor vehicles purchased by many household users have played a certain role in promoting the sales of household power tools in the automotive and housing aftermarket.

　　In 2019, the sales revenue of household power tools in my country reached 56.5 billion yuan. Foresight According to the trend and development status of the sales revenue of household power tools in recent years, it is predicted that the sales revenue of household power tools in my country will reach about 57.2 billion yuan in 2020.

　　With the gradual formation of China's DIY market, the market for household power tools will gradually be built. Foresight According to the trend and development status of the sales revenue of household power tools in recent years, it is predicted that the sales revenue of household power tools in China will reach about 81.5 billion yuan in 2025.

　　The development dilemma of the power tool industry

　　(1) RMB continues to appreciate

　　The traditional end users of power tools are mostly concentrated in Europe and the United States, and the downstream customers corresponding to motor manufacturers are mostly European and American companies. Therefore, as a motor supplier, the proportion of exports in sales is relatively large. Since 2017, the continuous appreciation of the RMB has made it inevitable for companies in the industry chain to bear exchange rate losses, affecting the profitability of the industry.

　　(2) Rising raw material prices

　　Enameled wire and steel sheet are the two types of raw materials that consume the highest proportion in motor production, and fluctuations in their prices will directly affect the production cost of the motor. With the continuous rise of commodity prices in recent years, although large motor factories can transmit part of the pressure of rising raw materials to downstream customers through price formulas and other methods, if the trend of rising raw material prices continues, the profitability of the industry will be affected.

　　(3) Rising labor costs

　　The motor and power tool manufacturing industry is a technology- and labor-intensive industry. Although companies in the industry are popularizing automated production and manufacturing processes and production lines, under the background of my country's rising labor costs, labor costs will still have a certain impact on the operation of companies in the industry. influences.

　　(4) Faced with technological updates and upgrades

　　This is also the most important point. At present, with the development of lithium battery technology, the biggest problem facing the power tool industry is the upgrading of technology. The technical difficulties of power tools are mainly concentrated on batteries and motors, which limit the battery life of power tools. Capability and power, such as: fast heat dissipation, improved battery life, fast charging, etc.

　　Fast charging will inevitably reduce heat. All components and selected materials must be well conductive and heat-resistant, and at the same time, it must meet the requirements of increased battery life and increased service life.

　　Of course, the industry has been intensively innovating technologies. For example, the side of the picture below is a new material copper tape connecting piece, and the connecting piece is connected to the battery core. This new material can meet the requirements of fast heat dissipation, good electrical conductivity, and can increase battery life and service life.

　　postscript

　　Power tools have liberated our hands, and the emergence of new materials and new technologies has given power tools wings, which will make our lives more convenient and smart! In the post-epidemic era, the development of the power tool industry will definitely get better and better .