RIES Consulting Report: 80,000-250,000 is the mainstream market for electric vehicles in the future

On October 25, Ries Strategic Positioning Consulting and Wang Fengying, former president of Great Wall Motors, jointly announced that Reese Consulting China, together with its global partners, and Wang Fengying’s automotive expert group, will form a global automotive strategic positioning and category innovation service team , dedicated to building a global automotive industry The strongest service team, to jointly study the development of the global automobile market, promote the birth of more new automobile categories, from strategic design to strategic implementation, to create the king of new energy automobile categories in the future. 

At the same time, the global automotive strategic positioning and category innovation service team released the "Global New Energy Vehicle Category Trend Research Report". This report makes an in-depth analysis of pure electric vehicle categories, hybrid vehicle categories and new energy sales models, and identifies the strategic hidden dangers of mainstream car brands in the new energy market. After five years of development and precipitation, China's new energy vehicle market is at the forefront of a once-in-a-century change, with new brand products constantly entering the market, and new sales models emerging one after another. The report pointed out that the key force behind the growth of the new energy vehicle market is still category innovation. Under the turmoil in the industry, car companies need rational support. From the perspective of truly solving the pain points of consumers, carry out category innovation and form differentiated cognition to achieve the key to breaking the game.

In the first three quarters of 2022, China's auto exports surpassed Germany to become the world's second largest exporter. Laura Rees, Global Chairman of Rees Strategic Positioning Consulting, said that there are huge misunderstandings in Chinese car companies' overseas strategies. From the perspective of sales distribution, they are currently avoiding the high-potential auto market in Europe and the United States and focusing on harvesting weak markets. Build a global brand. China's new energy market takes the lead, and with the double blessing of cognitive advantages and industrial chain advantages, Chinese auto brands will usher in the only historical opportunity to achieve the world's number one. 

According to the report, the Chinese auto market has not yet truly entered the era of pure electricity. Affected by the cost of batteries, the "dumbbell" market structure divided by price segment will not last long, and the "spindle" is the final state of the industry. In the long run, 80,000-250,000 will be the mainstream market in the future. In the economical price segment, major car companies are carrying out an "arms race" around intelligence. However, stacking intelligence is by no means a good medicine. Consumers focus on battery life, driving control, safety, and space comfort when buying pure electric vehicles. And so on the so-called "basic features". For car companies, the power battery is the "engine" in the era of pure electric vehicles. Only which car company can bite the hard bone of the "power battery" has the opportunity to become the king of the category.